How to Target Gmail in Google AdWords

Watch this 3-minute video that shows how to target Gmail with Google AdWords. Basically, you specifically target your text ads to appear in GMAIL. You can even specify the fun box which is the top ad that is all on one line directly above each email message.

Very cool stuff.

If you like that, you should also checkout this other video Ryan Deiss put out. It reveals some pretty cool ideas on taking GMAIL ad relevancy to the next level.